And guess whose idea this was? Yes, the one and only Scott Oelkers, Mormon missionary to the pizza world!
First Taiwan, now Japan! Will ''Oelkers Wonders'' never cease? Apparently not. The man is a marketing maven, a PR genius. And a friendly, affable, nice goofamongus, too.
REPORTING FROM THE MOON -- If the moon hits your eye like a big pizza pie, it could be because Scott Oelkers and his Domino's Pizza in Japan has drafted a totally fake but fun idea and mapped plan to open the first galactic pizzeria on the moon.
In what can only be described as a marketing scheme that's out of this world, the pizza chain said they're planning to take a "giant leap for all mankind" and build the first fast food joint on the moon.
Their website "Moon Branch Project" was recently launched and the news went viral around the world in days! Translated
into 35 languages, fron Chinese to Bulgarian. Of course, it was just a joke, a marketing stunt. But it worked. Tenfold! Ten-thousand fold!
So who is this Scott Oelkers kid from the USA and what is he doing with Domino's in Asia? Well, he used to be one of those white-shirted and tie-wearing missionaries riding a bicycle in Taiwan when he was 20, trying to convert heathen Taiwanese to follow his inherited cult meshagus of Joe Smith's blarney, and he became so enamored of Taiwan and speaking Taiwanese that he stayed on and became a businessman, since he was not so good at missionizing for the Angel Mormoni, and he put Domino's
Pizza on the map all over Taiwan. In fact, people are fat today in Taiwan because of Scott Oelkers. He did it. He took a nice slim people and turned them into fat pizza noshers, 24/7. How? The guy is a marketing genius, a PR maven, and a stand up guy all in one.
Though a joke to put the spotlight on their 25th anniversary in Japan this year, Oelkers -- now based in Japan and making
the once-thin Japanese people FAT as well -- O Pax Ameicana! -- went so far as to hire engineering firm Maeda Corp. to come up with official-looking reports and figures and number-crunch the estimated cost. The final tally? An astronomical price tag of US$22 billion.
An artist's rendering online that went viral -- GOOGLE it! -- shows a multi-level, dome-shaped restaurant with floor-to-ceiling windows for diners - for the view, of course - a greenhouse, gym, play room, private pods and astronaut pizza delivery men.
Embedded along the way is a feel-good - albeit somewhat lost and misplaced - message delivered by goofy, avuncular, former missionary Domino's Pizza Japan CEO Scott Oelkers for people to follow their dreams.
Meanwhile, though most consumers and readers understood the pitch as a publicity stunt, the story also generated confusion among readers of the Daily Telegraph in the UK, and the LA Times where some commentators took the joke seriously.
"I have never heard of such a ridiculous idea in my life," wrote one disgusted reader. "Please feed the hungry here - the children who go to bed hungry every night and don't know where their next meal will come from. They will definitely not be able to afford the trip to the moon. I will never eat a Domino's pizza again."
By the way, in 2001, this stunt was nothing new. In fact, Pizza Hut became the first to deliver its pizza to astronauts in space.
Visit Domino's "Mormoni Moon Branch Project" at
periodically for more updates.
So who is Scott Oelkers and what makes him tick? The inside skinny below tells all:
It was the summer of 1994, and Scott Oelkers. a Thunderbird grad of 1985, was in a funk. He had amassed 35 Domino's Pizza locations in Taiwan, yet a survey revealed that he was but a blip in marketplace awareness, with a mere three percent top-of-mind recognition. So he hired an advertising firm.
“They wanted me to do commercials,” recalls Oelkers. “And they wanted me to star in them because they would be funnier, they said, and have more impact.”
The wacky television commercials feature Oelkers as different characters: a wild DJ, a James Bond-type spy, and in a spoof of the movie “Crouching Tiger, Hidden Dragon.” The ads won his restaurants widespread recognition—up to 15 percent top-of-mind in 90 days—and up to 50 percent within three years. The commercials also turned him into a celebrity in Taiwan. And now, of course, in Japan. Fat pizza guzzlers and babelicious female fans today stop him on the street, asking him for his autograph and to pose for photos.
By 1996, Oelkers was the fastest franchise owner to reach 100 locations in Domino's history. Already with 128 locations in Democratic Taiwan and Commie Beijing, he has aggressive plans for further growth.
"Most of my career has been in Asia,” says Oelkers, who travels there monthly. “It was second nature for me to be doing business in Taiwan and China, and now Japan. The key is finding the right employees, then training and mentoring them.”
Oelkers says he can thank his Mormon cult church and his brother for jump-starting his career. He learned the Chinese language and the Taiwan culture as a two-year brainwashed and mindcontrolled missionary in Taiwan for the Mormons looking for gullible recruits in heathen Taiwan in 1979. His brother introduced Oelkers to a Domino's executive looking for someone to sell franchises in the Asia-Pacific region. And after backing by venture capitalists, the rest is history.
“I have a picture of myself when I was a [Moron cult] missionary making a pizza in my small apartment in Taiwan,” he says. “It's weird how things turned out. I guess I was just in the right place at the right time.”